I was sitting in the ‘Tardis’ booth at the ABC waiting for a cross to Alice Springs yesterday morning, when I started flicking through a copy of ‘The Week’ that had been left behind. I found it quite interesting. It summaries articles from other publications.
One thing that resonated with me quite strongly was a grab from Stephen Quinn’s article in the Quadrant.
“Journalism will thrive when media companies free themselves of the shackles and mindset of print. It is likely that people will pay for news and information that will add value to their lives. The ‘content if king’ argument is dead because the web produces so much content. Valued and quality content is the new royalty. The issue is finding the resources to produce that content, and then connecting that content with the right audience. Success will come to media houses that embrace innovation, creativity and an entrepreneurial spirit and hire people with those attributes.”
I totally agree. I wonder if Rupert Murdoch does too?
